Guides on explainer videos, product demos and motion design for tech startups.https://whysomotion.com/https://whysomotion.com/blog/2d-explainer-video-vs-motion-graphics/https://whysomotion.com/blog/2d-explainer-video-vs-motion-graphics/2D character explainers suit stories about people; motion graphics suit data, AI and software. Current research and a checklist to pick the right style.Fri, 23 Oct 2026 00:00:00 GMTStyle & format2D explainer videomotion graphicscharacter animationexplainer video stylehttps://whysomotion.com/blog/saas-explainer-video-script-template/https://whysomotion.com/blog/saas-explainer-video-script-template/A free, timed SaaS explainer video script template for 60 and 90 seconds: beats, word budgets, visuals and on-screen text, a worked example and cutdowns.Wed, 21 Oct 2026 00:00:00 GMTScripts & storytellingexplainer video script templateSaaS explainer scriptvideo scriptvoiceoverhttps://whysomotion.com/blog/how-long-should-a-saas-explainer-video-be/https://whysomotion.com/blog/how-long-should-a-saas-explainer-video-be/The right length for a SaaS explainer depends on where it plays. Here are clear length ranges for homepages, ads, sales emails and launches, plus word counts.Tue, 20 Oct 2026 00:00:00 GMTSaaS explainersexplainer video lengthsaas explainer videovideo marketinghttps://whysomotion.com/blog/explainer-video-vs-product-demo-video/https://whysomotion.com/blog/explainer-video-vs-product-demo-video/Explainer videos answer “why should I care?” Product demos answer “how does it work?” Here’s how they differ in length, audience and placement, and which to make first.Mon, 19 Oct 2026 00:00:00 GMTSaaS explainersproduct demo videoexplainer videosaas marketinghttps://whysomotion.com/blog/how-many-words-in-a-60-second-explainer-script/https://whysomotion.com/blog/how-many-words-in-a-60-second-explainer-script/A 60-second explainer script holds about 140–160 words. Here’s a timed structure for 60 and 90 seconds, a word budget per section, and how to cut a script that runs long.Sun, 18 Oct 2026 00:00:00 GMTScripts & storytellingexplainer video scriptscript word countvoiceover