Abstract or technical products
Show data, models and integrations in a way anyone can follow.
Service · 2D motion graphics
Motion graphics turn abstract ideas into shapes, icons, type and UI that move with purpose. We design every frame to match your brand, then animate it so it feels smooth, modern and easy to understand.
The short answer
In one paragraphA 2D motion graphics explainer uses animated shapes, icons, typography and simplified interfaces, rather than characters or live footage, to explain an idea. It suits B2B and tech products because it can show abstract things like data, workflows and integrations clearly, and it stays on-brand.
Not every product has a face. Data pipelines, AI models, payments and security are hard to film and easy to get wrong with stock footage. 2D motion graphics give you full control: every shape, colour and transition is designed for your message.
We start with style frames, a few still images that set the look, so you see exactly how the video will feel before a single frame is animated.
What you get
3–5 weeks for a 60–90 second explainer, from approved brief to final files. 2 rounds of revisions at each stage (script, storyboard, animation).
- Style frames that set colour, type and illustration style
- Full storyboard of every scene
- Frame-by-frame 2D animation with smooth, natural easing
- Kinetic typography and animated data visuals where they help
- A small motion kit (logo sting, transitions) you can reuse
- Final files in 16:9, 1:1, 4:5 and 9:16, plus a captioned version
Where it works
Brand and launch films
A polished piece that sets the tone for your brand or new release.
Social content
Short, looping motion pieces that stop the scroll on LinkedIn and Instagram.
Events and pitches
Openers and loops for conference screens, demos and investor meetings.
How we approach it
- 01
Design first
Good motion starts with good frames. You approve the look before animation begins.
- 02
Motion with meaning
Every move points the eye to the next idea, so the story flows instead of just moving.
- 03
Your brand, extended
We turn your brand guide into a motion language you can reuse in future videos.
- 04
Smooth by default
Careful easing and timing make the animation feel natural, never jumpy.
| Style | Best for | Watch out for |
|---|---|---|
| 2D motion graphics | Software, data, AI, fintech; abstract ideas | Needs a clear story to avoid “pretty but vague” |
| 2D character explainer | Stories about people, consumer apps, healthtech, education | Characters must fit your brand; see our 2D explainer videos |
| 3D animation | Hardware, physical products, premium launches | Higher cost and longer timelines |
| Kinetic typography | Short ads, launches, quotes and stats | Too much text can feel rushed |
Examples
Full portfolio 
Questions
What is the difference between 2D animation and motion graphics?
2D animation is the broad term for flat animation, including characters. Motion graphics is a type of 2D animation built from shapes, icons, type and UI. Most B2B explainers use motion graphics, sometimes with simple characters. If your story is about people, a 2D character explainer often works better, and we make both.
Do you do 3D?
We focus on 2D motion graphics because it fits software products best and keeps timelines short. We can add simple 2.5D depth and lighting where it helps.
Can you match our brand guidelines?
Yes. Send your brand guide, logo files and fonts. If you don’t have a guide, we’ll create style frames that extend your website’s look.
What do I receive at the end?
Final files in 16:9, 1:1, 4:5 and 9:16, plus a captioned version. You own the final video outright. Project source files are included on request.
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Learn moreTell us what your product does and who it’s for. We reply within one working day with a short plan for the video that fits it best.
