Customer-story explainers
Show a day in your customer’s life, the problem they hit, and how your product changes it.
Service · 2D explainer videos
A 2D explainer video tells your story through illustrated characters and scenes. We write the script, design characters that fit your brand, and animate a short story that shows your customer’s problem and how you solve it.
The short answer
In one paragraphA 2D explainer video is a short animated video, usually 60 to 120 seconds, that uses flat illustrated characters and scenes to explain a product, service or idea. It works best when the story is about people, such as a customer’s problem, a patient’s journey or a team’s workflow, because viewers relate to characters faster than to abstract shapes.
Some products are best explained through the people who use them: a clinic manager buried in paperwork, a founder chasing late invoices, a shopper stuck at checkout. A character lets viewers see themselves in the problem before they see your product.
We design every character and scene from scratch in your brand colours, so the video looks like your company and nobody else’s. You approve the character designs, style frames and storyboard before animation starts.
What you get
3–5 weeks for a 60–90 second explainer, from approved brief to final files. 2 rounds of revisions at each stage (script, storyboard, animation).
- A script built around a relatable customer story
- Custom character designs with key poses and expressions, in your brand style
- Illustrated scenes and backgrounds, no stock templates
- Character animation with natural gestures, expressions and walk cycles
- Voiceover in the accent you choose (natural AI voice or a professional human voice, priced in the calculator), music and sound design
- Final files in 16:9, 1:1, 4:5 and 9:16, plus a captioned version
Where it works
Healthtech and education
Explain care journeys, treatments or training in a warm, human way that patients and staff follow easily.
Onboarding and training
Friendly characters guide new users or employees through each step.
Brand and mission films
Tell the story of why your company exists, with characters people remember.
How we approach it
- 01
A character with a real problem
We start from your customer’s actual frustration, so viewers recognise themselves in the first ten seconds.
- 02
Designed for your brand
Shapes, colours and personality are drawn to match your brand, not pulled from a template library.
- 03
Approve before we animate
Character sheets, style frames and a full storyboard come first, so there are no surprises in animation.
- 04
Characters you can reuse
Your characters become brand assets you can use again in future videos, social posts and decks.
| 2D explainer (characters) | 2D motion graphics | |
|---|---|---|
| Built from | Illustrated characters and scenes | Shapes, icons, type and simplified UI |
| Best for | Stories about people, B2C, healthtech, training | Software, data, AI and other abstract ideas |
| Feels | Warm, human, memorable | Clean, modern, precise |
| Typical length | 60–120 seconds | 30–90 seconds |
| Often combined? | Yes: a character story with animated UI moments | Yes: simple characters can join the motion |
Examples
Full portfolio 
Questions
What is a 2D explainer video?
A short animated video, usually 60 to 120 seconds, that uses flat illustrated characters and scenes to explain a product, service or idea. It is the classic explainer style for stories about people and the problems they face.
What is the difference between a 2D explainer video and motion graphics?
A 2D explainer tells a story through characters and illustrated scenes. Motion graphics use animated shapes, icons, type and UI instead of characters. Many videos combine both: a character story with clean animated product moments.
Can you design a character or mascot for our brand?
Yes. We design characters from scratch in your brand style, with key poses and expressions, and deliver them so you can reuse them in future videos, social posts and presentations.
How long does a 2D explainer video take?
Usually 3–5 weeks for a 60–90 second explainer, from approved brief to final files. Character design happens alongside the storyboard, before animation starts.
Who owns the video and the characters?
You own the final video outright. Project source files are included on request. That includes the characters we design for you.
From the blog
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Learn moreTell us what your product does and who it’s for. We reply within one working day with a short plan for the video that fits it best.
