The challenge Bullying and harassment are hard to talk about, and students often do not know who to turn to. Vamok needed a calm, clear video that explains what harassment looks like and introduces its confidential harassment contact persons.
The project
A 2D animated awareness video for Vamok about bullying, harassment and discrimination in student life.
What we made
The video explains direct and indirect bullying and discrimination with short, relatable scenes, shows how bullying can push students to quit their studies, and introduces Vamok’s harassment contact persons, who offer confidential support. Characters, voiceover, environments and animation are all custom.
Our approach - 01
Characters and places built from scratch
Every character, environment and scene was designed for this video, so students see situations that feel like their own campus life.
- 02
A supportive tone
The story moves from what bullying and discrimination look like to the help that is available, so the video ends on support, not fear.
What we delivered - Custom 2D characters and environments
- Voiceover
- Full 2D character animation