Homepage hero video
Explain the product above the fold so visitors stay long enough to sign up or book a demo.
Service · SaaS explainer videos
We script, design and animate explainer videos for software startups. You get a dedicated studio team and one point of contact from first call to final file, and a video that shows what your product does, who it’s for, and why it’s better.
The short answer
In one paragraphA SaaS explainer video is a short animated video, usually 60 to 90 seconds, that explains what a software product does, the problem it solves and how to start. It works best on your homepage, in sales emails and in paid ads, where buyers decide in seconds whether your product is for them.
Most SaaS products are hard to explain in a sentence. Features pile up, the homepage gets longer, and visitors still leave without “getting it”. An explainer video fixes that by showing the before, the after and the product in between, in about a minute.
We build every video around your buyer, not your feature list. We start with the one problem your best customers care about most, show how your product solves it with simplified, animated UI, and end with one clear next step.
What you get
3–5 weeks for a 60–90 second explainer, from approved brief to final files. 2 rounds of revisions at each stage (script, storyboard, animation).
- A clear script written with you, timed to the second
- Storyboard and style frames in your brand colours before animation starts
- Custom 2D animation of your product UI, no stock templates
- Voiceover in the accent you choose (natural AI voice or a professional human voice, priced in the calculator), music and sound design
- Final files in 16:9, 1:1, 4:5 and 9:16, plus a captioned version
- You own the final video outright. Project source files are included on request.
Where it works
Sales and outbound
A 60-second link your sales team can send before or after a call, so prospects understand faster.
Paid ads
Shorter cuts for LinkedIn, Meta and YouTube that hook in the first three seconds.
Fundraising
A crisp product story for your pitch deck or investor updates.
How we approach it
- 01
One problem, one promise
Explainers fail when they try to show everything. We pick the single problem that sells your product and build the story around it.
- 02
Simplified UI, not screen recordings
We redraw your interface as clean, animated UI, so viewers see the important click, not a cluttered screen.
- 03
Sound off, still clear
Most people watch muted at first. On-screen text and captions carry the message without the voiceover.
- 04
Built to be reused
You get every cut and ratio you need, so one project covers your website, ads and social.
| Where it’s used | Best length | Why |
|---|---|---|
| Homepage hero | 60–90 seconds | Long enough to show problem, product and proof; short enough to finish. |
| Paid social ads | 15–30 seconds | One idea, a strong hook and a single call to action. |
| Sales emails | 45–75 seconds | Busy buyers watch the first minute; put the value up front. |
| Feature launch | 30–45 seconds | Show the new feature in context and the result it gives. |
Examples
Full portfolio 
Questions
How long should a SaaS explainer video be?
For a homepage, 60 to 90 seconds is the sweet spot: enough to show the problem, your product and one proof point. For ads, cut it down to 15 to 30 seconds. A 60-second script is usually about 140 to 160 words.
How long does it take to make?
Usually 3–5 weeks for a 60–90 second explainer, from approved brief to final files. The script and storyboard take the first half; animation, voiceover and sound take the second.
Do you show my real product UI?
Yes, but simplified. We rebuild your screens as clean vector UI so the important actions are easy to follow. If your product is still in Figma or pre-launch, we can work from your designs.
How many revisions do I get?
2 rounds of revisions at each stage (script, storyboard, animation). Because you approve the script and storyboard before animation starts, big changes late in the project are rare.
Who owns the video?
You own the final video outright. Project source files are included on request.
Do you write the script?
Yes. You fill in a short brief and we talk for 20 minutes. Our scriptwriter drafts it from that, and we refine it together until it sounds like your company.
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Learn moreTell us what your product does and who it’s for. We reply within one working day with a short plan for the video that fits it best.
