Case study · Semrush

A launch video for Semrush One, the platform that brings classic SEO and AI search visibility together.

Client
Semrush
Industry
SaaS
Video type
Product Launch, Motion Graphics
Made for
Marketers and SEO teams
The challenge

People now ask AI assistants about brands, and until Semrush One, marketers could not see those answers. The launch video had to explain the shift from keywords to prompts and introduce the new platform in about 40 seconds.

The project

A launch video for Semrush One.

What we made

The video introduces Semrush One as one platform for classic SEO and AI search: an AI visibility score across the major platforms, the prompts people type, and the sentiment behind every mention, all built on Semrush’s SEO data.

Our approach
  1. 01

    The shift, then the product

    The video opens with how search has changed (conversations, questions, prompts) and then reveals Semrush One as the bridge between SEO and AI search.

What we delivered
  • Product launch video


Tell us what your product does and who it’s for. We reply within one working day with a short plan for the video that fits it best.