Frequently asked questions

WhySoMotion is a 2D motion design studio founded by Muneeb Talib. Our team makes explainer, promotional, demo, training, 2D animated, mobile app and product launch videos, plus motion graphics, for SaaS, AI, fintech and healthtech startups worldwide, with most clients in the US, UK, Australia and Germany.

An explainer video is a short video, usually 60 to 90 seconds, that explains what a product does, the problem it solves and why it is better. Most are animated, because animation can show software and abstract ideas clearly.

Usually 3–5 weeks for a 60–90 second explainer, from approved brief to final files.

2 rounds of revisions at each stage (script, storyboard, animation).

You own the final video outright. Project source files are included on request.

Final files in 16:9, 1:1, 4:5 and 9:16, plus a captioned version.

We work with teams in every time zone. Book a call at a time that suits you on our booking calendar, and between calls we keep you updated in your shared channel, so time zones never slow a project down.

A 15-second social ad starts at $450, a 15-second 2D motion graphics explainer at $500 (character animation from $700), and a 60-second explainer starts at $990. The script and visual direction (mood board, style frames and storyboard) are free with every video. Use our price calculator to estimate your video by length, style and voiceover. We confirm the final price in writing after a free 20-minute call.

Yes. Figma files, brand guides, logos and fonts are the best starting point. If you don’t have a brand guide, we create style frames that extend your website’s look.

We may use AI tools to speed up research or early drafts, but the script, design and animation are made by our team, and you always approve each stage. If you want AI voiceover or no AI at all, just say so.

A short animated video, usually 60 to 120 seconds, that uses flat illustrated characters and scenes to explain a product, service or idea. It is the classic explainer style for stories about people and the problems they face.

A 2D explainer tells a story through characters and illustrated scenes. Motion graphics use animated shapes, icons, type and UI instead of characters. Many videos combine both: a character story with clean animated product moments.

2D animation is the broad term for flat animation, including characters. Motion graphics is a type of 2D animation built from shapes, icons, type and UI. Most B2B explainers use motion graphics, sometimes with simple characters. If your story is about people, a 2D character explainer often works better, and we make both.

We focus on 2D motion graphics because it fits software products best and keeps timelines short. We can add simple 2.5D depth and lighting where it helps.

We lock the script with your team (and your compliance or legal reviewer) before design starts, and we can add on-screen disclaimers or end cards. We are not lawyers, so final approval of claims always sits with your team.

Yes. We break it into the parties involved, what each one does, and how money or data moves between them, then animate that flow step by step.

We pick one realistic scenario, show the threat or risk step by step, then show where your product detects, blocks or fixes it. Technical detail is added only where your buyer needs it.

Yes. We rebuild your screens as clean animated UI with mock data, so no real logs, IP addresses or customer information appear in the video.

Usually the HR leader who buys. We show the time saved for their team, then the better experience for employees as the proof.

Yes. Internal launch videos explain what is changing, why, and how to get started, in a friendly tone that helps adoption.

Yes. We make short, clear videos that show a store owner’s problem and how your app fixes it, sized for app listings, your site and social.

Yes, as 2D animation and motion graphics: how a product works, what is inside, or why it is different. We don’t do live-action filming.

We follow one order or shipment from start to finish on an animated map, and show what your product does at each step.

Yes. We make silent, looping versions with large on-screen text for booth screens.