Eight kinds of video, eleven industries we know well. Pick what fits your goal, or book a call and we’ll recommend the right one.
SaaS explainer videos
A SaaS explainer video is a short animated video, usually 60 to 90 seconds, that explains what a software product does, the problem it solves and how to start. It works best on your homepage, in sales emails and in paid ads, where buyers decide in seconds whether your product is for them.
See details2D explainer videos
A 2D explainer video is a short animated video, usually 60 to 120 seconds, that uses flat illustrated characters and scenes to explain a product, service or idea. It works best when the story is about people, such as a customer’s problem, a patient’s journey or a team’s workflow, because viewers relate to characters faster than to abstract shapes.
See details2D motion graphics
A 2D motion graphics explainer uses animated shapes, icons, typography and simplified interfaces, rather than characters or live footage, to explain an idea. It suits B2B and tech products because it can show abstract things like data, workflows and integrations clearly, and it stays on-brand.
See detailsFintech
A fintech explainer video shows how a financial product works, step by step, and why it is safe to use. The best ones visualise the money flow, keep claims accurate and approved by your compliance team, and show security in a calm way that builds trust instead of fear.
See detailsHealthtech
A healthtech explainer video shows how a digital health product improves care or saves time, for one clear audience: patients, clinicians or buyers. It should use plain language for patients, precise language for clinicians, and only mock data in any product screens, so no real patient information appears.
See detailsCybersecurity
A cybersecurity explainer video shows what your product protects, how it detects and stops a threat, and what the security team does less of as a result. The best ones explain the attack path in simple visuals, avoid hooded-hacker clichés and fear tactics, and speak to one buyer: the CISO, the IT lead or the developer.
See detailsEdTech
An EdTech explainer video shows how a learning product helps one audience, learners, teachers or buyers, reach a clear result, in about 60 to 90 seconds. It should show the learning journey on screen, use warm, inclusive characters and keep the language simple enough for the youngest or busiest viewer.
See detailsHR tech
An HR tech explainer video shows how a people product saves HR teams time and makes work better for employees, through one clear workflow such as hiring, onboarding or payroll. It works best when it shows relatable workplace moments, keeps employee data fictional and speaks to one buyer, usually the HR leader.
See detailsFood apps
A food app explainer video shows the moment your app makes life easier, ordering in a few taps, a kitchen getting orders right, a courier finding the fastest route, in about 30 to 60 seconds. It should feel bright and appetising, show the real app flow and give each audience, customers, restaurants or riders, its own short version.
See detailsE-commerce & D2C
An e-commerce explainer video shows what you sell, the problem it solves and how easy it is to buy or set up, in about 30 to 60 seconds. For shopping apps and D2C brands it should lead with the product benefit and feel on-brand; for e-commerce software, such as Shopify apps, it should show the store owner’s result, more sales or less admin, in a few clear steps.
See detailsPropTech & real estate
A PropTech explainer video shows how a real estate or property product removes steps from a deal, a building or a project, for one main audience such as agents, landlords, tenants or investors. It works best when it maps the process visually, from listing to closing or from request to repair, and shows your product making each step faster.
See detailsLogistics
A logistics explainer video shows how goods and information move through a supply chain, and where your product removes delays, errors or cost. The clearest ones use a simple animated map or flow, follow one shipment from start to finish and show the dashboard that keeps everyone in sync.
See detailsWeb3 & blockchain
A Web3 or blockchain explainer video shows what a protocol, wallet or platform does for a real user, how value or data moves, and why it is safe to use, in plain language and without hype. The best ones replace jargon with simple visual metaphors and keep every claim about tokens, returns or security exactly as the team has approved it.
See detailsExplainer Videos
Short animated videos that show what your product does and why it matters, in about a minute.
See detailsPromotional Videos
Punchy videos for ads, social media and campaigns, built to stop the scroll and drive a click.
See examplesMotion Graphics
Animated shapes, icons, type and UI that make abstract ideas easy to see.
See detailsDemo Videos
Clean animated walkthroughs of your real product, one workflow at a time.
See detailsTraining Videos
Clear step-by-step videos for onboarding customers and teaching teams.
See examples2D Animated
Character-led 2D animation with illustrated scenes your audience remembers.
See detailsMobile App
App explainers and app store preview videos that show your app in action.
Ask us about itProduct Launch
Launch films and feature announcements made for launch day and beyond.
See examplesTell us what your product does and who it’s for. We reply within one working day with a short plan for the video that fits it best.
