Six clear steps, with your approval at each one. 3–5 weeks for a 60–90 second explainer, from approved brief to final files.
- Day 1
Discovery call
A 20-minute call. You tell us about the product, the audience and where the video will live. We ask a lot of questions about your best customers.
YouShare your website, deck or product access.
You getA short plan and a written quote.
- Week 1
Brief and script
Our scriptwriter writes a timed script built around one problem and one promise. We refine it together until it sounds like your company.
YouReview and approve the script.
You getA final script with timings and on-screen text.
- Week 1–2
Style frames and storyboard
A few designed stills set the look, then a storyboard shows every scene. You see exactly how the video will look before animation starts.
YouApprove the look and the storyboard.
You getStyle frames and a full storyboard.
- Week 2
Voiceover and music
You choose a voice (US, UK, Australian or another accent; male or female). We record it with a professional voice artist, or produce a natural AI voice if you prefer (both priced in the calculator), and pick music that fits the pace.
YouPick your favourite voice sample.
You getApproved voiceover and music track.
- Week 2–4
Animation
Our animators bring every scene to life, add sound design and send a full draft on a review link where you can comment on exact moments.
YouLeave time-stamped comments.
You getA full animated draft, then the revised version.
- Week 3–5
Delivery
Final masters in every ratio you need, plus a captioned version and any cutdowns we agreed.
YouPublish and share it.
You getFinal files in 16:9, 1:1, 4:5 and 9:16, plus a captioned version.
How long does it take to make an explainer video?
Usually 3–5 weeks for a 60–90 second explainer, from approved brief to final files. The biggest factor is how fast feedback comes back at each approval step.
How many revisions are normal?
2 rounds of revisions at each stage (script, storyboard, animation). Approving the script and storyboard first keeps late changes small.
What do you need from us to start?
Your website or deck, brand files (logo, colours, fonts), access to the product or Figma files, and 20 minutes for a kick-off call.
How do we communicate?
Email, Slack or WhatsApp, whichever you prefer. We work with teams in every time zone. Book a call at a time that suits you on our booking calendar, and between calls we keep you updated in your shared channel, so time zones never slow a project down.
Who owns the files?
You own the final video outright. Project source files are included on request.
Tell us what your product does and who it’s for. We reply within one working day with a short plan for the video that fits it best.
