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Practical guides on explainer videos, scripts, product demos and motion design, for founders and marketers at tech startups.

Style & format

2D Explainer Video vs Motion Graphics: Which Fits Your Product?

2D character explainers suit stories about people; motion graphics suit data, AI and software. Current research and a checklist to pick the right style.

· 8 min read
Scripts & storytelling

SaaS Explainer Video Script Template (60s and 90s, Timed)

A free, timed SaaS explainer video script template for 60 and 90 seconds: beats, word budgets, visuals and on-screen text, a worked example and cutdowns.

· 12 min read
SaaS explainers

How Long Should a SaaS Explainer Video Be? (By Placement)

The right length for a SaaS explainer depends on where it plays. Here are clear length ranges for homepages, ads, sales emails and launches, plus word counts.

· 7 min read
SaaS explainers

Explainer Video vs Product Demo Video: Which Should a SaaS Make First?

Explainer videos answer “why should I care?” Product demos answer “how does it work?” Here’s how they differ in length, audience and placement, and which to make first.

· 5 min read
Scripts & storytelling

How Many Words Is a 60-Second Explainer Video Script?

A 60-second explainer script holds about 140–160 words. Here’s a timed structure for 60 and 90 seconds, a word budget per section, and how to cut a script that runs long.

· 5 min read


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