Industry · AI startups

AI products are powerful but hard to picture. We turn models, agents and automations into clear visual stories that show what goes in, what comes out, and why buyers can trust the result.

The short answer

In one paragraphAn explainer video for an AI product should show the input, what the AI does, and the useful output, in plain language, within about 60 to 90 seconds. The best ones avoid robot and glowing-brain clichés and instead show a real user getting a real job done faster, with clear cues about accuracy and data privacy.

Every AI startup says it is “powered by AI”. Buyers have heard it. What they want to see is the job your product does, how much faster or better it is, and whether they can trust it with their data.

We design visual metaphors that are specific to your product, show the workflow before and after, and make trust signals visible: human review steps, data boundaries and accuracy checks.

What you get

3–5 weeks for a 60–90 second explainer, from approved brief to final files. 2 rounds of revisions at each stage (script, storyboard, animation).

  • A story that shows input → AI step → useful output
  • Fresh visual metaphors, no robots or glowing brains
  • Animated UI of your agent, copilot or dashboard
  • Trust moments: privacy, security and human-in-the-loop
  • Cutdowns for launch day, Product Hunt and paid social
  • You own the final video outright. Project source files are included on request.
Where it works

AI agents and copilots

Show what the agent does on its own and where the human stays in control.

LLM apps and dev tools

Make APIs, models and integrations clear for technical and non-technical buyers.

Vertical AI

Speak the language of your industry, from legal and finance to health and support.

Launches and funding

A sharp story for Product Hunt, launch posts and investor updates.

How we approach it

  1. 01

    Outcome first

    Lead with the result your user gets, then show how the AI makes it happen.

  2. 02

    Specific metaphors

    Visuals designed around your product, so you don’t look like every other AI startup.

  3. 03

    Visible trust

    Show data handling, review steps and accuracy in a calm, confident way.

  4. 04

    Fast to update

    AI products change quickly; modular scenes make updates easier later.

Questions

How do you explain an AI product in 60 seconds?

Pick one user and one job. Show the job the slow way, then show your product doing it: what goes in, what the AI does, and the result. End with one proof point and one call to action. Skip the technical detail unless your buyer is technical.

How do you avoid AI clichés?

No robots, glowing brains or circuit boards. We build metaphors from your actual workflow and data, so the visuals are about your product, not AI in general.

Can you explain a developer tool or API?

Yes. For developer audiences we use simplified code, terminal and architecture visuals, and keep the language precise.

Our product changes every month. Will the video date quickly?

We build scenes in modules and use simplified UI, so swapping a screen or feature later is much easier than re-making the video.


Tell us what your product does and who it’s for. We reply within one working day with a short plan for the video that fits it best.