Case study · Argo Books

A motion graphics explainer for Argo Books, simple accounting software for small businesses, showing its dashboard, receipt scanning and invoicing.

Client
Argo Books
Industry
Fintech
Video type
Explainer Videos, Motion Graphics
Made for
Small business owners
The challenge

Argo Books is accounting software made for business owners, not accountants. The video had to show several features (a live dashboard, forecasting, expense tracking, AI receipt scanning, invoicing and product tracking) in about a minute without feeling complicated.

The project

A motion graphics explainer for Argo Books, modern accounting software for small businesses.

What we made

The video walks through what Argo Books does for a busy owner: a real-time overview of revenue, expenses and profit, forecasts, quick expense entry, receipt photos that are read automatically, invoices customers can pay online, and product and rental tracking. It ends with a simple call to get started for free.

Our approach
  1. 01

    Working from the real product

    The founder shared his script, walkthrough videos of the website and app, and his logo, so every screen in the video is based on the real Argo Books app.

  2. 02

    One feature at a time

    Each feature gets its own short, animated moment: the dashboard, a receipt being snapped and read, an invoice being sent and paid.

What we delivered
  • Motion graphics explainer video
  • Animated product UI based on the real app


Tell us what your product does and who it’s for. We reply within one working day with a short plan for the video that fits it best.