The challenge Argo Books is accounting software made for business owners, not accountants. The video had to show several features (a live dashboard, forecasting, expense tracking, AI receipt scanning, invoicing and product tracking) in about a minute without feeling complicated.
The project
A motion graphics explainer for Argo Books, modern accounting software for small businesses.
What we made
The video walks through what Argo Books does for a busy owner: a real-time overview of revenue, expenses and profit, forecasts, quick expense entry, receipt photos that are read automatically, invoices customers can pay online, and product and rental tracking. It ends with a simple call to get started for free.
Our approach - 01
Working from the real product
The founder shared his script, walkthrough videos of the website and app, and his logo, so every screen in the video is based on the real Argo Books app.
- 02
One feature at a time
Each feature gets its own short, animated moment: the dashboard, a receipt being snapped and read, an invoice being sent and paid.
What we delivered - Motion graphics explainer video
- Animated product UI based on the real app