Case study · Roozen Belt

A German-language 2D explainer for the Roozen Belt that shows how back pain develops and how the belt gently stretches the spine.

Client
Roozen Belt
Industry
Healthtech
Video type
2D Animated, Explainer Videos
Made for
German-speaking adults with back pain
The challenge

Back pain is common, but few people know how it starts. The video had to explain the role of the spinal discs in simple pictures, then show how to use the Roozen Belt, all in German.

The project

A German-language 2D explainer for the Roozen Belt.

What we made

The video explains how lack of movement and constant load wear the spinal discs and cause back pain, then shows how the Roozen Belt’s gentle pull lets muscles and fascia relax and the discs recover, with a clear guide to using it at home.

Our approach
  1. 01

    Explain the body first

    Animation shows how the discs take in fluid when the load changes, and what happens when they do not: tight muscles, shorter fascia and worn discs.

  2. 02

    Then show the product in use

    Step-by-step scenes show how to anchor the belt, lie on it and gently lift the hips to stretch the spine.

What we delivered
  • 2D explainer video in German


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