Case study · Scania

A 2D training explainer that shows Scania sales teams what the Scania CRM system does and how to get the most from it.

Client
Scania
Industry
Logistics
Video type
2D Animated, Training Videos
Made for
Scania sales teams
The challenge

A CRM is only as good as the people using it. Scania needed an internal video that explains what the system stores and why keeping it up to date helps sales teams.

The project

A 2D training explainer about the Scania CRM.

What we made

The video explains how the CRM keeps contact, fleet, contract, quotation and mailing data in one place, reminds sales teams when a customer may need a new vehicle, and brings in interest from the website and vehicle configurator, so teams can contact customers at the right time.

Our approach
  1. 01

    Start with "imagine"

    The video opens by imagining one place with everything about current and potential customers, then reveals that the Scania CRM already does this.

What we delivered
  • 2D training explainer video


Tell us what your product does and who it’s for. We reply within one working day with a short plan for the video that fits it best.