The challenge A CRM is only as good as the people using it. Scania needed an internal video that explains what the system stores and why keeping it up to date helps sales teams.
The project
A 2D training explainer about the Scania CRM.
What we made
The video explains how the CRM keeps contact, fleet, contract, quotation and mailing data in one place, reminds sales teams when a customer may need a new vehicle, and brings in interest from the website and vehicle configurator, so teams can contact customers at the right time.
Our approach - 01
Start with "imagine"
The video opens by imagining one place with everything about current and potential customers, then reveals that the Scania CRM already does this.
What we delivered - 2D training explainer video